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Selling completed and residual stock requires more than a standard sales approach.

With over 15 years of project marketing and sales experience, SIMONDS Residential Advisory specializes in maximising sales outcomes for developers by focusing on brand-new completed and residual stock. Our approach is built on strategic pricing, real market insight, and precision execution—not generic marketing tactics.

We don’t operate on volume; we focus on your project. Our tailored strategies reduce cost per sale, improve conversion rates, and deliver stronger returns on marketing outlay. With competitive rates and dedicated attention to each vendor, we ensure your stock moves efficiently with maximum revenues.

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ABOUT

All About SIMONDS

SIMONDS is a freelance real estate sales and consulting firm focused on maximising results for developers and vendors. We don’t believe in blanket sales strategies—each project requires a unique approach based on market conditions, buyer demand, and price positioning. In layman's terms, we skip the bulls*it; we don't waste time with over-promising and under-delivering, and let our results and experience speak louder than "conditioning".

Traditional agencies often struggle to sell down residual apartments efficiently—local agents are stretched too thin, and large firms overpromise and underdeliver while charging excessive fees. We bridge this gap by offering tailored, hands-on strategies at competitive rates, ensuring your stock moves efficiently whilst escalating revenue. 


With over 15 years of industry expertise, we leverage market insights, real-time data, and a precision-based sales process to deliver results. Our focus is on:

  • Brand-new completed and residual stock

  • Reducing cost per sale & increasing conversion rates

  • Strategic pricing & tailored sales strategies

  • Complete focus on each vendor—not a volume-based approach


We operate as a strategic sales partner rather than a traditional agency, ensuring your project gets the attention it needs to succeed.

SERVICES

Tailored property solutions for developers

01

Strategic Sales & Marketing

A data-driven approach to selling brand-new completed and residual stock, with a focus on pricing, positioning, and conversion.

  • Vendor-first approach for maximum ROI 

  • Market insight-driven pricing strategies

  • Sales campaigns designed to maximise conversion

  • Targeted marketing to qualified buyers

  • Lower cost per sale through optimized pricing & strategy 

02

Project-Specific Sales Solutions

We craft customised sales strategies for each project—no generic templates, just tailored solutions that work.

  • Site and project-specific strategy development

  • Buyer profiling & engagement

  • Sales team oversight & performance optimisation

  • Focused sales execution with no wasted marketing spend

03

Development Site Sourcing & Advisory

Through strong industry relationships across multiple market sectors, we help developers identify and secure the right opportunities for their next project.

  • Site sourcing tailored to project requirements

  • Access to off-market and high-potential opportunities

  • Strategic advice to maximize development potential

Let’s talk about your project

Recent Sales

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E203/27 Punchbowl Road,
Strathfield South, NSW 2136

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B801/27-35 Punchbowl Road,
Belfield, NSW 2191

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D406/27-35 Punchbowl Road,
Belfield, NSW 2191 - SOLD OFF MARKET

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F305/27-35 Punchbowl Road,
Belfield, NSW 2191 - SUBURB RECORD

APPROACH

Your property success is our priority

At Simonds Residential Advisory, we take a data-driven approach to property marketing and sales. By combining market intelligence with strategic campaigns, we deliver exceptional outcomes for both developers and buyers. Our methodology focuses on targeted marketing, comprehensive buyer support, and achieving pre-sale targets through proven industry expertise.

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Serving Industry Leaders

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Serving Industry Leaders

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Get in Touch

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